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Rebound Talks


Aug 26, 2020

Rory Sutherland on What Marketing Tells Us About Human Psychology.

Rory is an advertising Guru and Vice-chairman of Ogilvy, one of the world's biggest marketing agencies. In addition to that, he writes The Spectator's Wiki Man column and has written two books. Including one of my favorites, Alchemy, The Surprising Power of Ideas That Don't Make Sense.

Some questions I ask: (11:15) How do you suggest we fix the issue that we are hiring the same types of people? (21:47) Can you give me one example of what you can achieve by using psychology and business? What you call the "psychological moonshots." (28:18) Why do you think that psychology has been disregarded in business for so long? (35:49) Can we use self-placebos to trick or subconscious into achieving something?